Welcome breast cancer sisters, family and friends. We hope to make this chapter of your life a little easier, treatment less difficult, help families cope, provide inspiration and guide you to a new place of strength and purpose.

Hello, Again, From 1010ParkPlace!

One of my favorite words is “beginning.” For me, no words are more powerful than “In the beginning, God created the heavens and the earth.” Perhaps that’s why the word “beginning” conveys such hope and strength. It’s been a year and a half since I wrote my last blog post, “Goodbye for Now,” so I’m excited to tell you about my new beginning.

In my last post, I said that while I can’t write, exclusively, about cancer anymore, I’m interested in all aspects of women and their lives. More than anything, breast cancer has made me more of a women’s advocate; not just women with breast cancer, but all women, everywhere. I’ve spoken with thousands of women online, and in-person, and I realize there’s a giant disconnect between women over 40 and the way brands and advertisers address our needs and wants.

Women over 40 are the best educated, most powerful demographic in history, and yet, in this youth-obsessed culture, we are the forgotten majority. Retailers and online shopping sites are geared toward 20 to 30 somethings, and brands we thought cared about us, have lowered their demographic to women in their 30s. Women over 40 haven’t left fashion. Fashion’s left us… Until now!

I’m excited to announce 1010ParkPlace, my new online shopping site for women looking for clothes and shopping inspiration. Regardless of whether you’re a size two, or a size 22, or you like Keds or Oscar de la Renta, everything is chosen with you in mind. There’s also straight-talk about everything from how our wardrobe and our lives continue to evolve, to interviews with fascinating women who share their guiltiest pleasures and most daring acts.

In preparation for this post, I’ve reread some of my previous blogs, along with hundreds of your comments. The one thing that jumps out at me is the power of connection; the power of real conversation; the power of being heard and above all, the power of love. I haven’t been here in a while to tell you this, but thank you for giving me all of these precious things. I value and appreciate and love you in return.

After breast cancer, and James’s death, 1010ParkPlace is a huge step in the evolution of my new beginning. So I can share it and reconnect with you, I’m moving BRENDA’S BLOG to my new site. This week, you’ll receive an email newsletter from 1010ParkPlace. You’re already subscribed, so just click on the newsletter and it will take you to my new world. Please follow me at 1010ParkPlace on Facebook, Twitter, Pinterest and Instagram.

Can’t wait to see you there and to hear from you! What new beginnings do you have in your life?