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New Breast Cancer Website Fills Information Gap in Journey Through Treatment, Survival, and Beyond

BreastCancerSisterhood.com Covers Overlooked Topics, Provides Life-saving Information

Lisa O’Neill Newton O’Neill Communications

Boerne, Texas (March 31, 2010)… Brenda Coffee, founder of BreastCancerSisterhood.com, knows all too well what patients, survivors and cancer families need. A breast cancer survivor, Coffee has also dealt with the cancer-related deaths of her father and husband, and recently founded BreastCancerSisterhood.com, an Internet-based resource for all things related to living with and surviving breast cancer. Since most of the focus has been on the cure, many breast cancer patients and families make their way through the dangers and side effects of treatment by trial and error. BreastCancerSisterhood.com offers practical and potentially life-saving information even the best of doctors and existing websites often fail to mention.

According to the American Cancer Society, approximately 250,000 new cases of breast cancer were diagnosed in 2009. In addition there are over 2.5 million existing breast cancer survivors, plus husbands, caregivers, family and friends, still in need of support. Cancer is a disease that affects the whole family, and Coffee discovered a huge market in need of practical, intimate information on how to live with and survive this often devastating disease.

“There are many websites devoted to breast cancer, but few offer the discussions and solutions needed by patients, caregivers and families; nor address the problems they face,” said Coffee. BreastCancerSisterhood.com helps families stay intact, gives newly diagnosed patients practical information and helps survivors reduce their risk of recurrence.”

With no subject off limits, BreastCancerSisterhood.com includes more than 100 original content videos about sex and intimacy, support for husbands, caregivers and children, coping with side-effects of treatment and more. Videos feature advice and stories from nutritional experts, doctors, counselors, physical therapists and family members, plus candid interviews with Coffee herself.

“Brenda’s Blog,” awarded the Top Breast Cancer Blog by blogs.com and named a Top Blogger by Bizymoms.com, provides a wise, often wise-cracking, yet always uplifting voice on posts as diverse as losing fingernails, weight gain, baldness and rubber nipples. Other site offerings include an e-newsletter, expert sources, “Retail Therapy,” a section featuring items to empower and enlighten breast cancer families, plus breast cancer FAQ’s.
Dr. Sharon Wilks, hematologist and medical oncologist with Cancer Care Centers of South Texas regards BreastCancerSisterhood.com as a valuable site for people diagnosed with breast cancer. “When I first went on BreastCancerSisterhood.com, I remember thinking about all the patients I’m honored to care for who would benefit from the amount of support provided.”

BreastCancerSisterhood.com regularly posts new videos and will soon add guest bloggers, a community forum, cancer news feed and strategic partnerships.

About BreastCancerSisterhood.com
Founded by cancer survivor Brenda Coffee, the Survivorship Media Network’s Breast Cancer Sisterhood.com® represents one sister reaching out to help and empower another by giving the gift of survivorship. The Breast Cancer Sisterhood’s mission is to revolutionize the way life-saving information and support is disseminated to newly diagnosed breast cancer patients, existing survivors, patients with recurrence, husbands, caregivers, children and extended friends and family. While there are many Websites devoted to breast cancer, few are practical, straightforward and contain most of the information patients and families need. The site helps families cope with the ravaging physical and emotional effects of treatment and enables them to move forward with their lives.